What is the marketing mixWhat is the marketing mix? Some key points to successful marketing.
What is the marketing mix? Some key points to successful marketing. Student: Nguyen Thi Toan Class: TAN202.24_LT Instructor: Ms.Ngoc Ha
I. Marketing mix 70% 20% 10%Chart1 0.1 0.2 0.7 Factors influence to the success of a product Source: Economic Times Sheet1 brand name 10% quality 20% marketing 70% Sheet1 Factors influence to the success of a product Source: Economic Times Sheet2 Sheet3
I. Marketing mix
1.1 Product Satisfy the need and demand of customers Design and produce depend on: - aims of product - benefit that the company expect - position that they plan within the market - the differential advantages that the product offer over competitorsâ
1.2. Price Cost to : produce, design, distribute, promote product Take into account of factors: a fixed and variable cost, competition, company objectives, proposes positioningâ¦
1.3. Place - Located where products are offered to the end customers Distribute the product to the user at the right time in right place
1.4. Promotion - Push up offering and selling, makes revenue increase, the business undertaking more efficient. - Consists of advertising, personal selling, direct mail and Internet marketing
Example Marketing mix of Manchester United
II. Key points to successful marketing Who will buy this product, Why they want to buy it? How much are the customers willing to pay for this product How can business persuade the customer buy their product?
II. Key points to successful marketing 1. Research market carefully - Understand deeply about customersâ needs and behaviors. - Offer suitable product or service to customers
II. Keys points to successful marketing 2.2 Create a suitable price 2.3 Distribute your prestige Create brand name of company Offer good product Take care of customers Having good guarantee